Leading QA, Training and Knowledge Base at CyberCare

Toma
Strelčiūnė

Head of Customer Experience at CyberCare. I lead the people behind quality, training and knowledge, and I measure the work simply: everyone’s day should be a little easier than yesterday. Based in Vilnius, Lithuania.

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  • ~40%less QA variance, after finding and fixing a gap in quality execution
  • 9 yearsleading teams, since 2017
  • 5 languagescovered by one QA team of 10, across two products
  • 3 teamsQA, Training and Knowledge Base, working as one

Experience

Nine years of leading the teams that look after customers.

Each new role sits one line higher on the staff; lengths are to scale. The top line is still open.
  1. 03/2025 — Now Current

    Head of Customer Experience

    CyberCareQA · Training · Knowledge Base

    • Lead three teams — Quality Assurance, Training and the Knowledge Base — that work as one toward a single goal: customer experiences worth remembering.
    • Keep the everyday focus on growth, collaboration and genuinely caring about the work.
  2. 06/2022 — 03/2025 2 yrs 10 mo

    QA Lead

    CyberCare

    • Led quality assurance at CyberCare for almost three years, then stepped up to head customer experience.
  3. 05/2019 — 06/2022 3 yrs 2 mo

    Supervisor, Global QA AML Compliance Team

    Western Union

    “Immediately upon stepping into a supervisor role, Toma demonstrated customer-focused leadership by implementing metrics to identify and eliminate waste and created standard work to protect the customer across our Partner Call Center sites. [...] After problem solving the issue, [Toma] implemented countermeasures that reduced the QA variance by almost 40%.”

    WU Way Star award, Western Union
    • Led a team of 10 covering 2 products in 5 languages, across two grades and sets of responsibilities.
    • Found a gap in how quality was executed, solved it, and cut QA variance by almost 40%.
    • Introduced metrics to find and eliminate waste, and standard work that protects the customer across partner call-centre sites.
    • Implemented QA standards, and kept the Consumer Protection and Fraud Claims evaluation quotas on target.
    • Brought new products into QA smoothly and transparently, with full support for the team and good relationships with operations partners.
    • Hired, onboarded and coached: time with each person, and career paths agreed together.
  4. 09/2017 — 05/2019 1 yr 9 mo

    Team Lead, Reaccreditation (B2B)

    Western Union Business Solutions

    • Cleared the UK and USA reaccreditation backlog with a new strategy and reallocated resources.
    • Introduced UK reaccreditation case creation in Salesforce, removing waste from the process, and set up a GBP NA queue so the team’s work was visible.
    • Worked directly with Global Compliance to improve global reaccreditation procedures.
    • Built a new quality-evaluation process for the team, which led to marked performance improvements.
    • Created a recognition and reward plan, then handed over the UK process with an action plan and support for the new team lead.

How I work

Less waste, clearer standards, people who grow.

Most of all, make everyone’s life easier than it was yesterday: customers, the team, and the partners around it.

  1. Find the waste

    Lean operations start with measuring where the time goes. Metrics show the waste; standard work keeps it from coming back.

  2. Quality you can measure

    Clear QA standards, sampling that meets what was agreed, and one shared idea of quality, so a score means the same thing to everyone.

  3. Time for each person

    Growth plans are made with people, not for them: time one to one, career paths agreed together, and recognition for good work.

  4. Knowledge that travels

    Training and a living knowledge base turn one person’s good answer into everyone’s.

Strengths

  • Lean operations
  • Lean management
  • Quality assurance
  • AML compliance
  • Customer experience
  • Coaching & development
  • Knowledge management
  • Document management
  • Salesforce

Languages

  • LithuanianNative
  • EnglishProfessional
  • SpanishElementary

Background

Trained as a classical musician.

BA in Classical Music Performance

Middlesex University, London · 2011 — 2014

Performance teaches what good operations need too: practise every day, listen closely, and play as one ensemble.

Contact

Let’s talk about customer experience.

The quickest way to reach me is a message on LinkedIn.

Message on LinkedIn Download CV